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Aiming Big With Small Cars

RRP $29.99

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.


An Introduction To Nonlinear Partial Differential Equations

RRP $337.99

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Praise for the First Edition: <p> "This book is well conceived and well written. The author has succeeded in producing a text on nonlinear PDEs that is not only quite readable but also accessible to students from diverse backgrounds."<br> &#8212;SIAM Review <p> A practical introduction to nonlinear PDEs and their real-world applications <p> Now in a Second Edition, this popular book on nonlinear partial differential equations (PDEs) contains expanded coverage on the central topics of applied mathematics in an elementary, highly readable format and is accessible to students and researchers in the field of pure and applied mathematics. This book provides a new focus on the increasing use of mathematical applications in the life sciences, while also addressing key topics such as linear PDEs, first-order nonlinear PDEs, classical and weak solutions, shocks, hyperbolic systems, nonlinear diffusion, and elliptic equations. Unlike comparable books that typically only use formal proofs and theory to demonstrate results, An Introduction to Nonlinear Partial Differential Equations, Second Edition takes a more practical approach to nonlinear PDEs by emphasizing how the results are used, why they are important, and how they are applied to real problems. <p> The intertwining relationship between mathematics and physical phenomena is discovered using detailed examples of applications across various areas such as biology, combustion, traffic flow, heat transfer, fluid mechanics, quantum mechanics, and the chemical reactor theory. New features of the Second Edition also include: <ul> <li> <p> Additional intermediate-level exercises that facilitate the development of advanced problem-solving skills <li> <p> New applications in the biological sciences, including age-structure, pattern formation, and the propagation of diseases <li> <p> An expanded bibliography that facilitates further investigation into specialized topics </ul> <p> With individual, self-contained chapters and a broad scope of coverage that offers instructors the flexibility to design courses to meet specific objectives, An Introduction to Nonlinear Partial Differential Equations, Second Edition is an ideal text for applied mathematics courses at the upper-undergraduate and graduate levels. It also serves as a valuable resource for researchers and professionals in the fields of mathematics, biology, engineering, and physics who would like to further their knowledge of PDEs.



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