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Your ecommerce website probably is a gold vein waiting to be mined, but in order to get those "nuggets" out, you need a good map.
Add to Cart Tuneup will be your guide for this expedition.
Don't buy into the idea that having millions of people visit your web store will make your cash register ring non-stop. If your site is not optimized to sell those prospects, all you have is website visitors. You need to convert them to customers, if you want to make money.
In this book, self-made web entrepreneur Luis Hernandez, Jr., shares valuable lessons he learned over 15 years of trial and error.
Back in "good ol' days," (ci. 1994), before most people had even heard about the Internet or the World Wide Web, Luis was busy at work trying to figure out how to build and launch a website, and by 1997 he opened the cyber doors to his online bookstore.
What started in the 3rd bedroom of his Central Florida home, was destined to grow and expand at a fast pace, and by the time Luis sold his online bookstore in early 2013, the business had grown considerably and relocated twice, with the last move in 2005 to a custom-built air-conditioned warehouse employing five people and having served more than 600,000 customers by the end of 2012.
Quite an accomplishment considering that Luis' webstore competitors included retail and book-selling giants such as Amazon and Barnes & Noble, to name only two of the largest ones.
As Luis likes to say, "You can't help it but learn a thing or two about ecommerce in 15 years." But that "thing or two" actually translated into sixty valuable lessons and tips on how to optimize a retail web store in order to maximize sales.
What took Luis a decade-and-a-half to test, tweak, test again, prove, and learn, has been condensed into this book.
No fluff. No bells and whistles. This is a distilled, nuts-and-bolts, hands-on, no-nonsense guide to an "overnight" success formula, 15 years in the making.
If by implementing just one idea from this book, your web store captures a single additional sale every other day, your return on investment will be nothing short of incredible.
What would happen then if you were able to implement 5 ideas from this book?
Luis discovered early on in his career that it was much easier to spend time and effort learning what it took to motivate existing website visitors to make a purchase, rather than chasing traffic. So while other merchants wasted time and resources trying to generate more visitors, Luis made money!
At the end of the day it is not about being able to brag about how many people visited your store. It's about generating revenues and profits.
Use Add to Cart Tuneup to turn website visitors into paying customers.
Over the recent years, more and more clients and third parties have filed claims against financial institutions such as for misselling financial products, poor financial advice, insufficient disclosure of and warning for financial risks. The scope of the duty of care of financial institutions seems to expand: from protection of consumers against unclear risks of complicated products to protection of professional parties and against more obvious risks of relatively straightforward products. This topic raises many questions, both at a theoretical and practical level. This book provides a rich source of information about how various jurisdictions (Austria, Canada, France, Germany, Ireland, Italy, the Netherlands, Spain, the United Kingdom and the United States) deal with these questions and how answers are found or embedded in the national legal system. On this basis the book also provides a thorough comparative analysis and perspective.
Josh McDowell's timeless examination of the true nature of Christ and his impact on our lives is one of the bestselling Christian books ever (more than eight million copies in print worldwide!) As a college student, Josh McDowell thought Christians must be "out of their minds". He put them down and argued against their faith. But eventually he saw that his arguments wouldn't stand up, that Jesus really was God in human flesh. Josh became a speaker on college and university campuses, challenging those who were just as skeptical as he had been. Here Josh focuses upon the person who changed his life - Jesus Christ. A hard-headed book for people who are sceptical about Jesus' deity, his resurrection, and his claims on their lives. 128 pages, from Living Books.
How does a novelist become a bestseller? Celebrity authors including Tom Clancy and Jilly Cooper talk candidly about how they got started writing and how their careers developed, expressing their views on failure, success and the publishing industry. A must for aspiring authors, this entertaining book provides valuable and fascinating insights into how some of the worlds most successful writers made it to where they are today.
We belong to a generation in urban India that really is unable to fathom the need to agonize about the foreign-ness of the West as we have normalized the presence of many aspects of western civilization in our lives; it is cool to speak English with a (south) Indian slightly incomprehensible drawl, eat with your fingers and be arrogant about the poverty that still exists alongside the overt wealth that is uber-evident all around. My parents were migrants to India from Bangladesh after 1947, and I grew up listening to many linguistic variations of Bengali; by the time my children grow up, the colonial past will be as distant to them as the Mohenjo-daro-Harappa civilizations. The colonial past for them will be another phase in the history of India, as was the Islamic past. Their generation of natives won't really care about how the Orient was discursively constructed by the West and that colonial-native relationships might have been fraught with tension and notions of power. Texts which deal with the white sahib, the civilizing mission of the white Europeans versus the effeminate, natives will be as anecdotal (and amusing) as cartoon strips. They will be so far removed from the memories of British-western colonization, that the past of the previous two hundred years will become, mostly, literary-textual sources for history. My children will say, "once upon a time, the West construed us within such racialized parameters of Other/barbarian and it is amusing for us as we read them." Natives collaborated with the West as many aspects of modernity were transferred onto the colonies. In a letter that Jeremy Bentham wrote to Rammohun Roy in 1831, Bentham describes himself as having had a great influence on James Mill who dictated the histories of India through his work, The History of British India (1818); Mill is seen as a family friend, a discipline and a student of Bentham. What is of immense interest is how Bentham subtly suggests to Rammohun that his ideas have been influential in determining the future of India, via the various people whom he knew (he mentions many officials of the EIC and James Mill, of course) and therefore, his establishment of the new penal system in England-the panopticon-is also an institution that Rammohun could consider for India. Bentham wrote, requesting Rammohun to join in the process of establishing an ideal prison system in India: What say you to the making singly or in conjunction with other enlightened philanthropists, an offer to Government for that purpose [of building the panopticon]? Professors of all religion might join the contract; and appropriate classification and separation for the persons under management provision correspondent to their several religions, and their respective castes; or other allocations under their respective religions. This is a fascinating anecdote to narrate, showing us the near macabre ways in which the new modern systems of knowledge that were emerging in the West were transferred to the colonies. One can argue that the issue is this: to understand whether the natives were complicit and starry eyed at the newness of western civilization and not to agonize over the fact that western discourses that were written in the two hundred years of global colonization were replete with images of the sly native who is also a barbarian, versus the civilized West. Postcolonial theory has discussed, ad nauseam, the fractured psyche of the colonizer/colonized in the presence of the specter of the racial Other. The colonized were written over, and denied subjectivity. But all of this, at the present, is now passe. We have to keep in mind that simultaneously, during colonization, the natives were synthesizing two disparate cultures. As we historicize the emergence of postcolonial theory, it will allow us to declare the death of this particular theoretical and literary movement."
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